But now, shoppers wish to purchase things they see on the runway right away. So nowadays, you would possibly see winter clothing on the runway in September. In 1903, a New York City store referred to as Ehrich Brothers placed on what is believed to have been the country’s first fashion present to lure middle-class girls into the shop. It is likely that American retailers saw the “fashion parades” in couture salons, and decided to use the concept.
Published for the fashion trade by the Pantone Color Institute, Pantone’s trend forecasting and shade consultancy, the Fashion Color Trend Report is …