“Saint Laurent has decided to take management of its pace and reshape its schedule,” the company mentioned in a statement launched on Monday. It will “launch its collections following a plan conceived with an up-to-date perspective, pushed by creativity”.
More than a hundred and fifty designers and types livestreamed their collections from March through Tmall, Alibaba Group’s e-commerce platform. To enrich the viewing expertise, some designers went on camera to share their inspirations with fans in actual time, while others made use of the event’s “See Now, Buy Now” format, which allows the viewers to purchase catwalk objects with their …